The latest sector to take advantage of affordable video conferencing solutions is the hotel and leisure industry, with the independent 4-star boutique London Bridge Hotel.
London Bridge Hotel (http://www.londonbridgehotel.com) is leading the way in its choice of video conferencing to enhance its banqueting and conference offering. VC-NET, recently acquired by AVM, is a video conferencing, network and managed services specialist that was appointed by the hotel to deliver the new facilities which will be available from 14th February 2011.
London Bridge Hotel is situated in the Borough of Southwark, the hotel’s heritage dates back to Roman times and many of the archaeological finds unearthed during the hotel's development are with the Museum of London. However, as General Manager Nick Cowell explains, the hotel intends to be at the forefront of technology and is leading the way in its use of IP technology:
“Providing guests with simple ISDN technology is no longer sufficient. To differentiate our offering we now have impressive but easy to use video conferencing in all of our conference and meeting rooms. We also offer the latest audio-visual equipment and complimentary wi-fi access. As an independent hotel we have to manage our budget effectively and VC-NET (now part of AVM) surprised us with a very affordable yet state of the art HD solution.”
The Polycom solution which was provided means that users can experience the benefits of high definition video conferencing. Advanced HD video technology offers smooth, natural motion and sharp clear images for outstanding video. It offers flexible, cost-effective, high definition communications from low bandwidth – a perfect solution for a small to medium-sized environment.
One of the most exciting trends is towards a managed video conferencing solution. Businesses are realising that video conferencing is an essential business service that is easily outsourced in the same way that you outsource your payroll services. For example, AVM can take an existing, or newly purchased video system and register it to their Booked or Reservationless bridging service. This gives the customer self service or assisted bridged calls, to an unlimited number of endpoints.
Video conferencing is now suitable for board meetings, C level meetings, global recruitment, education and collaboration across all industries - removing travel down time and travel costs. At the core of its network AVM has implemented a number of infrastructure products to offer clients the ability to roll out management, reporting and gateway and bridging services without the need for expensive on-site hardware or having to worry about scaling issues.
Video conferencing makes it easy to connect with people anywhere in the world, making for example, a CEO interview or company-wide announcement feel more personal. Staff can put a face to a name and a voice, and convey their message in the way they intend to.



